CV

Experience

Insight Analyst, International Federation of the Phonographic Industries (IFPI) – Feb. 2019-Present
  • I analyse market-level changes in the area of music piracy and music consumption, drawing on data from a range of online data providers and data supplied by member groups.
  • On a day-to-day basis, I prepare quarterly reports for numerous IFPI national groups on piracy trends, offering high-level analysis of market trends and in-depth analysis of specific piracy websites.
  • I am responsible for managing and aggregating data received from IFPI national groups around the world and ensuring accuracy of the statistics. I also provide ad-hoc analysis in response to the needs of internal stakeholders.
Research Analyst, Universal Music Group, London, UK – Aug. 2017-Jan. 2018
  • Working in the Digital Partnerships team, I produced routine performance reports and ad-hoc research into audience behaviour on streaming services. I communicated analysis to non-expert audiences and senior managers across the business.
  • This role developed my analytical skills and familiarity handling large volumes of confidential quantitative data about music consumption behaviour. 
  • This role familiarised me with a variety of analytical software packages, including Microsoft Excel, Tableau, and Spotify, Apple Music and YouTube’s analytics platforms.

Education

PhD Web Science, University of Southampton, Southampton, UK – 2019
  • Thesis title: ‘Taste in the Digital Age: Music Streaming Services and the Performance of Class Distinction’ Supervised by Prof. Susan Halford, Dr. Brian J. Hracs and Dr. Nicholas Gibbins.
MSc Web Science, University of Southampton, Southampton, UK – 2015
  • Selected modules: Web Architecture, Semantic Web Technologies, Science of Social Networks, Quantitative Methods, Qualitative Methods for Assessing Technology.
BA Music, University of Southampton, Southampton, UK – 2014
  • Winner of the 2014 Edward Wood Memorial Prize for Best Music Student

Skills

Qualitative Research Methods

I have training and experience applying qualitative research methods to the study of digital technologies. I have experience with a range of data collection methods, including interviews, focus groups, and participant observation, as well as different approaches for analysing qualitative data, including thematic and narrative-analysis techniques. I have experience incorporating visual and ambulatory techniques into interview situations, such as performing app ‘walk-alongs’ with participants.

SQL, Excel and Quantitative Analysis

I have intermediate SQL skills and familiarity with the Google Big Query platform. I am comfortable writing queries involving table joins, nested queries, and aggregate functions. I have experience manipulating data in Microsoft Excel, including the use of pivot tables and LOOKUP functions, as well as the data analysis software, Tableau, for creating visualisations and dashboards.

Communication Skills

I have developed strong written and verbal communication skills and I am confident communicating my ideas in a range of formats to expert and non-expert audiences. I have published articles in academic journals and conference proceedings, and presented my work to a global audience at academic conferences in the social and computer sciences.


Activities

  • Learning Support Assistant, RNIB College, Loughborough, UK – Jan. 2019-Feb. 2019
  • Learning Support Volunteer, Southampton City College, Southampton, UK – Apr. 2017-Present
  • Event Manager, Pint of Science Festival, Southampton, UK – Feb. 2017-Jun. 2017
  • Digital Makers Assistant, Southampton Central Library, UK – Jan. 2017
  • PGR Student Representative, University of Southampton – Jan. 2017-Jun. 2017
  • Fundraiser, The Rainbow Project, Southampton, Sep. 2011-Jun. 2014
  • International Musicians Seminar Volunteer Programme, Mar. 2013
  • Cheltenham Jazz Festival Volunteer Programme, May 2013
  • Music Society President, University of Southampton, Jan. 2011- Jan. 2012